The Journal of Transdisciplinary Environmental Studies' (TES)
Volume 14, Number 1, 2015
John P. Ulhøi*, Dept. of Business Administration Business and Social Sciences, Aarhus University, Bartholins Allé 10, 8000-Aarhus C
E-mail: email@example.com *Corresponding author
Abstract: Environmental sustainability has become an issue of uttermost importance for business organisations. Therefore, the implementation of corporate environmental initiatives has been vigorously embraced by industry. Two decades ago, no clear picture of industry initiatives to reduce their environmental impact was available in Denmark. Consequently, a longitudinal research project was initiated to enlighten the situation. This study investigates environmentally related initiatives taken in response to the perception of stakeholder pressures and the perceived corporate environmental impact. The empirical design is based on a survey which has been repeated every fourth years since 1995. It focusses on industrial small and medium-sized enterprises’ (SMEs) sampled from an electronic database of Danish companies. This allows for detailed and longitudinal analyses. The paper concludes that despite the apparent popularity of self-regulation, voluntary initiatives do not tend to be widely adopted by SMEs, stressing a need for a continuing regulation of industry’s behaviour in relation to environmental issues.
Key words: Stakeholder influence; corporate environmental impact; corporate managerial initiatives; industrial SMEs