Sara Kristine Gløjmar Berthoû
Skov & Landskab, The Faculty of LIFE sciences, University of Copenhagen, Rolighedsvej 23, 1958 Frederiksberg
Abstract: Much research and policy planning aimed at climate change mitigation currently focuses on individual behavioural change as a means to reduce carbon emissions. An often used approach in order to achieve this is the attempt to influence behaviour through transfers of knowledge and information. However, awareness of climate change problems and intentions to live pro-environmentally friendly do not always translate into actual changed practice. In this sense, there is often a discrepancy between attitude and actual behaviour. This article is an in-depth empirical investigation of the logics guiding everyday pro-environmental practices, the aim was to examine the challenges experienced in this regard. Based on visits to households in Copenhagen, four major challenges are identified and discussed. The paper argues that everyday life, as the starting point of individual pro-environmental practices, is characterised by a complexity which people have to navigate, and thus that pro-environmental practices should not be seen as one demarcated field, but as interlinked with other practices in everyday life.
Key words: Everyday life, motivation, challenges, awareness and pro-environmental practices.
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