Department of Anthropology, Copenhagen University, Øster Farimagsgade 5, DK-1353 Copenhagen K., Denmark
Abstract: Environmental behaviour change is one of the keys to address global warming. This paper presents ten Danish case studies which attempt to promote environmentally friendly behaviour. They were implemented in four different municipalities and studied within the Citizen Driven Environmental Action (CIDEA) research project. The paper discusses how these cases target individuals or groups, play on monetary or environmental incentives, balance private and collective environmental costs and benefits, adopt a top-down or bottom-up approach, and address daily or one-time behaviour. Given the complexity of environmental behaviour, it is argued that a larger combination of the different options can help promoting behaviour change, and that projects that rely on a larger combination of options are usually locally-anchored projects driven by a few enthusiasts.
Key words: CO2 emissions, behaviour change, house insulation, Denmark
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